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Text messages can be used to interact with automated systems such as ordering products and services for mobile phones or participating in contests. Advertisers and service providers use direct text marketing to notify mobile phone users about promotions, payment due dates and other notifications!
When was the last time you received a text message that you did not read?
95% of all text messages are read within the first 30 seconds they are received! Unlike other forms of communication or messages that are sent by post, e-mail or voicemail that can usually be overlooked and or sent into the “junk” Email folder or trash receptacle.
93% of the U.S. population has a mobile phone that can receive text messages. Unlike apps that only work in smartphones, text messaging works with every phone. This is a direct, personal and cost-effective channel to communicate and increase sales.
Today, text messaging is the most widely used mobile data service, with 74% of all mobile phone users worldwide, or 2.4 billion out of 3.3 billion phone subscribers, at end of 2007 being active users of the Short Message Service.
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